5 Dos of a Great Vehicle Wrap Design

Vehicle Templates DesignCar wraps are one of the most cost-effective forms of outdoor advertising. For a one-time investment, business owners can promote their brand and convey their message for up to 12 years. However, the Vehicle template design should be excellent for the advertisement to be successful. And, there are critical elements that designers like you need to consider such as colors, text and the artwork itself.

To create aesthetically pleasing to look at and effective marketing solutions, here are five tips on designing vehicle wrap graphics:

  1. Size up the job and take photos. Before you start designing, take accurate measurements of the vehicle and scale them accordingly in your software (Adobe Illustrator or other vector-based apps preferably). Use templates from the internet, but always take a second look before you plan on any customizations.
  2. Get to know your client and create a plan of action. To create a great design, research your client. Get to know their likes and dislikes. Talk to them about the designs, messages and colors they wish to see on their cars. Check out other designs in the marketplace that they may like and create your plan of action to implement them. Bring all necessary details together to make sure that you, your clients and your printer are on the same page.
  3. Use bold colors and bold designs. The main purpose of a cool car wraps is to catch attention. How will prospective customers notice your client’s vehicle on freeways if the design is too ordinary? So when you create a design, think big! Design larger than life graphics that people will see and never forget. With a canvas as large as a car, this is your opportunity to be bold.
  4. Make an important of your client’s brand and message. Unlike print design, a car wrap design has to be immediate. There is little time to capture the customers’ attention, so make the brand and message as short and as clear as possible. Remember that target audience may be drivers or passengers. On a freeway with a speed of 65 mph, it will be difficult to read a lot of text on a car. Only include important details such as contact information, brand message, company logo and tagline.
  5. Get a sign-off from your client before printing. When the car wrap design is complete, take the approval of your client before you go to your printer. No matter what deadline restraints you are dealing with, ask your client if the design is good to go. Printing before doing so will only cause you a lot of trouble.

When designing car wraps, take note of the above tips to ensure better results. Do not skip using bold colors, limiting the text, and keeping the design simple like https://www.signmakingsecrets.com/ explains. Create an overall background that is relevant to your client’s brand message and integrates to their products or services. Most of all, work with your clients. Get to know them and talk to them about your designs. Finally, ask for their approval before you go to your printer. By taking note of these important tips, you can create a successful and effective car wrap design.

Environmental Factors that Affect Vinyl Graphics and What You Can Do about Them

The outdoor durability of vinyl ready designs are commendable, but that does not mean they will last up to ten years without fading. By the time the material reaches its usefulness, the ink will have been erased. Besides choosing the right vinyl, it is important that you are aware of the environmental factors that may affect the performance life of your car graphics. Here are two factors that may affect outdoor durability and what you can do about them:

  1. Climate
    Most self-adhesive vinyl sold in the United States have the same vertical outdoor durability rating across the country. However, some areas are hit with harsh weather conditions that vinyl do not last as long as they should. The following areas or states are called “Zone 2” as the outdoor durability of vinyl is reduced by 20% with them: 
  • Arizona
  • California
  • Nevada
  • New Mexico
  • Utah
  • Southern Florida

One way to take care of your vehicle graphics is by properly cleaning your car. The other way is protecting it from outside elements such as the scorching sun. During the summer, it is best to keep your car in a garage or under a shaded area as too much sun exposure quickly fades the colors of the graphics. To prevent extreme heat from damaging your car graphics, keep it hidden from these elements when you’re not driving.

  1. Pollutants
    A new problem that has arisen in Southern California, Arizona and other parts in between is “acid dew”. Wrapped vehicles in these areas have been failing because of this rust-like, corrosive accumulation that erodes the laminate. Acid dew does not only affect vehicle wraps, it is also a problem to other vinyl graphics in the region.

 The sun is not the only enemy of vinyl graphics. Pollutants can also affect them, usually before the sun does. To avoid this, keep your car clean by washing it regularly. Every morning, spend at least 5 minutes dusting off your car and giving it a quick wipe.

Harsh weather conditions and pollutants can greatly affect your graphics’ performance life. Without proper care, you won’t be able to get the most out of your investment. Aside from properly cleaning your car and keeping under a covered area, there are many other things you can do to protect it from these elements. You can apply an added layer of protection by over-laminating it or avoiding parking in the same direction every time. Waxing it is also a good idea for protection. Your paint and graphics will surely thank you for it.

Lastly, avoid pressure washers. While they may be faster and saves you the trouble, they could take a toll on your car’s graphics. Instead, take 5 minutes of your time to hand wash your vehicle with soap and water. If you want to enjoy a couple more extra years of good looking graphics, protect your car from harmful elements through proper cleaning and protection.

8 Reasons Why Vehicle Wraps Are Better Than Resprays

Vehicle wraps are a great tool for advertisement. Their design and embossed effect can fully or partially cover the surface of vehicle panels to protect them and make them more attractive. High impact car graphics attract attention, offer a unique look, and increase brand awareness. They make your car a moving billboard, so it can be seen by hundreds to thousands of potential customers every day. So, why should you choose getting a car wrap than respraying your car?

  1. It’s cheaper. A car paint spray costs about two to three times higher than a car wrap. Car graphics usually cost between $1500 and $3000, depending on the materials used. On the other hand, high quality resprays could cost you up to $10000.
  2. It’s faster. Standard vehicle wraps only take a couple days to install whereas resprays could take a month. Depending on the size of the vehicle and the amount of parts that needs to be removed to apply the correctly, this can fluctuate from 3 to 5 days.
  3. It’s easier to change. With car wraps, you can change your advertisement easily because they are simple to remove and re-wrap in a new color.
  4. It protect the original paint. Car wraps protect your original paint from scratches and chips, therefore preserving the resale value. 
  5. It’s easier to maintain. Getting a car wrap does not require more polishing. You just wash your vehicle as normal, with soap and water. No need for polishing.
  6. It preserves resale value. Since the wrap protects the original paint, you don’t have to worry about the resale value getting reduced. In most cases, it helps retain the resale value of your car by protecting the paintwork from stone chips and abrasions. When removed, it reveals paint job in original condition.
  7. It’s durable. These wraps are tougher than paint. They protect your vehicle from scratch and stone chips. A high quality wrap can last up to 7 years, depending on the film applied.
  8. It’s removable. Unlike paint, it is easier to remove vinyl graphics. They don’t harm your original paint either, depending on the condition of the underlying paint job. If the paint was already peeling or chipping before the installation, it is likely to come off during the removal process.

Are vinyl wraps legal? Absolutely! These wraps are road-legal, meaning you can do it without worrying about the Department of Transport chasing your back. However, we recommend notifying the institute of drastic color changes or in case of a full-color change. Following the application of your new wrap, no inspections or charges will be filed.

Paint repair prices vary drastically, depending on various factors such as the part to be painted. When it comes to the final product, people have unrealistic expectations. New paint doesn’t correct the flaws in the body, it makes the trim flaw stand out even more. If you are considering promoting your brand or making it stand out from the rest of the vehicles on the road, why don’t you wrap it instead of respraying it?

The Timeline of Vehicle Wraps

Since the automobile was invented, businesses and enthusiasts have been putting their mark on their vehicles. In the 1900s, the first automobile used paint to advertise a brand. Other more embellished designs, such as images and faces, followed. Originally, painting was the only choice. But, more durable, flexible and eye-catching designs hit the scene later on.

For over 50 years, paint has reigned supreme when it comes to revamping and promoting vehicles. But by the late 1950s, a new material has come to light and has changed the world of car graphics forever – vinyl chloride. Invented in 1926, it is a multipurpose material found in many day-to-day products. This plastic-like material can be thick or thin, firm or flexible, and can form any color possible.

Where did vinyl chloride come from?

1926 – It was accidentally discovered by Goodrich Corporation, formerly known as BF Goodrich Company. Since then, it has created various products, factories and jobs in the United States. As for the mobile industry, vinyl has facilitated so much growth.

1980s – At first, only large companies such as the US Air Force could afford vinyl graphics. But by the 1980s, production costs and die-cutting technology made the material affordable enough for small businesses to letter their vehicles without paint.

Early 1990s – Colorful die-cut vinyl became the primary method of marking vehicles with logos and lettering for large businesses.

Late 1990s – New technologies allowed for printing on vinyl with wide-format electrostatic printers. However, only large companies could also afford them and only limited design, color and image quality are possible. Only a few companies experimented with vehicle wraps, but with little success.

21st century – Start-ups have begun to purchase the necessary equipment to print on large format vinyl and have made more striking designs. The vinyl wrap was invented using piezoelectric inkjet printers, large format graphic design software, and computers.

2010s – For the past ten years, technology has been improving. Vinyl wraps are quickly taking over custom paint jobs and die-cut lettering.

At present – The practice of designing, printing and installing vinyl graphics has become a streamlined process. It involves training, experience and certifications. Thriving in the United States, the industry continues to innovate with better products, strategic printing and installation, and more stylish designs.

Vehicle graphics was utilized back in the late 19th century. In the 1880s, an automobile was used to advertise some of the biggest brands. At the present, it is not uncommon to see buses, taxis, boats and even trains to use a graphic advertisement. The technology used to create car graphics has become more advanced than ever before.

The history of vehicle wraps have come a long way. Originally available to only large businesses, the material now caters even to small enterprises. Leveling the playing field between small and large players in any industry is only one of the great advantages of using vinyl ready designs. Some vehicles are dedicated marketing mediums, generating lots of views and attention. Others use graphics simply to stand out from the rest.

 

 

Useful Tips on Choosing the Best Car Wrap Design Templates

Both small and large businesses use car wraps to advertise their brand. They find it low-cost and effective to reach their target audience. Vehicle wraps are long-term marketing tools that require you to consider many aesthetic and technical aspects. Only strategically planned car wrap design templates can take your brand message effectively to your audience.

Using large vinyl sheets for your car wrap designs reduces cost of changing the advertisement. They do not scratch or chip your paint. Vinyl ready designs make your car a moving billboard. Thousands of people will be able to see your advertisement every day as your vehicle moves around the city. This marketing tactic levels the playing field among small and large businesses.

If you are a business owner and want to use car wrap design templates, make sure that your choice is perfect. To help you with that, here are some useful tips you need to consider:

  1. Determine your vehicle’s measurements. Before going to the drawing board, observe your vehicle and take its measurements. Measure the roof, sides, hood, rear and bumpers. Take direct photos of your vehicles’ sides and not from an angle. Make sure the body breaks, door handles, rivets and other extreme curves of your vehicle are clear. This will make it easier for you to see how your ad will fit on the car and how its overall appearance will look to your target audience.
  2. Make sure your car wrap design addresses your brand and market. When choosing vehicle graphic templates, make sure that it matches your brand message. Every image, color, and typeface should be sending the right brand signals to your audience. Your chosen design should build your brand identity. So, make sure that it conveys the right message.
  3. Check out your rival’s vehicle wrap design. Any car wrap design that does not stand out from others will not yield good results. A good designer knows the value of a unique design, but comparing your wrap with your competitor can help you create something different – something that will surely catch your customers’ attention. Your chosen design idea should be outstanding and exciting.
  4. Consider bold colors. Color is one of the most important design elements. Professional graphic designers know the value of colors in evoking the intended emotions. Choose the colors related to your brand and make sure you use them to impact your viewers. Using bright colors can be a good idea as they can easily be seen from a long distance.
  5. Favor bold lettering. Your design should be clearly seen from a very long distance. Big wraps assures quick attention travelling in cars. But if your lettering is small, your target audience will surely miss your message. Use a legible typeface for impact on viewers.
  6. Choose amazing illustration and graphics. Aside from your message, the illustration and graphics also helps build your brand identity. Use them to highlight the main features of your products and services easily.

When picking the right car wrap design templates, make sure they convey your brand message effectively. Consider colors, typeface and graphics to help get your message across your target audience. Your vehicle wraps should be seen from a long distance. And more importantly, they should stand out from the rest of the cars on the road.