Tag: Vehicle Wraps

8 Reasons Why Vehicle Wraps Are Better Than Resprays

Vehicle wraps are a great tool for advertisement. Their design and embossed effect can fully or partially cover the surface of vehicle panels to protect them and make them more attractive. High impact car graphics attract attention, offer a unique look, and increase brand awareness. They make your car a moving billboard, so it can be seen by hundreds to thousands of potential customers every day. So, why should you choose getting a car wrap than respraying your car?

  1. It’s cheaper. A car paint spray costs about two to three times higher than a car wrap. Car graphics usually cost between $1500 and $3000, depending on the materials used. On the other hand, high quality resprays could cost you up to $10000.
  2. It’s faster. Standard vehicle wraps only take a couple days to install whereas resprays could take a month. Depending on the size of the vehicle and the amount of parts that needs to be removed to apply the correctly, this can fluctuate from 3 to 5 days.
  3. It’s easier to change. With car wraps, you can change your advertisement easily because they are simple to remove and re-wrap in a new color.
  4. It protect the original paint. Car wraps protect your original paint from scratches and chips, therefore preserving the resale value. 
  5. It’s easier to maintain. Getting a car wrap does not require more polishing. You just wash your vehicle as normal, with soap and water. No need for polishing.
  6. It preserves resale value. Since the wrap protects the original paint, you don’t have to worry about the resale value getting reduced. In most cases, it helps retain the resale value of your car by protecting the paintwork from stone chips and abrasions. When removed, it reveals paint job in original condition.
  7. It’s durable. These wraps are tougher than paint. They protect your vehicle from scratch and stone chips. A high quality wrap can last up to 7 years, depending on the film applied.
  8. It’s removable. Unlike paint, it is easier to remove vinyl graphics. They don’t harm your original paint either, depending on the condition of the underlying paint job. If the paint was already peeling or chipping before the installation, it is likely to come off during the removal process.

Are vinyl wraps legal? Absolutely! These wraps are road-legal, meaning you can do it without worrying about the Department of Transport chasing your back. However, we recommend notifying the institute of drastic color changes or in case of a full-color change. Following the application of your new wrap, no inspections or charges will be filed.

Paint repair prices vary drastically, depending on various factors such as the part to be painted. When it comes to the final product, people have unrealistic expectations. New paint doesn’t correct the flaws in the body, it makes the trim flaw stand out even more. If you are considering promoting your brand or making it stand out from the rest of the vehicles on the road, why don’t you wrap it instead of respraying it?

The Timeline of Vehicle Wraps

Since the automobile was invented, businesses and enthusiasts have been putting their mark on their vehicles. In the 1900s, the first automobile used paint to advertise a brand. Other more embellished designs, such as images and faces, followed. Originally, painting was the only choice. But, more durable, flexible and eye-catching designs hit the scene later on.

For over 50 years, paint has reigned supreme when it comes to revamping and promoting vehicles. But by the late 1950s, a new material has come to light and has changed the world of car graphics forever – vinyl chloride. Invented in 1926, it is a multipurpose material found in many day-to-day products. This plastic-like material can be thick or thin, firm or flexible, and can form any color possible.

Where did vinyl chloride come from?

1926 – It was accidentally discovered by Goodrich Corporation, formerly known as BF Goodrich Company. Since then, it has created various products, factories and jobs in the United States. As for the mobile industry, vinyl has facilitated so much growth.

1980s – At first, only large companies such as the US Air Force could afford vinyl graphics. But by the 1980s, production costs and die-cutting technology made the material affordable enough for small businesses to letter their vehicles without paint.

Early 1990s – Colorful die-cut vinyl became the primary method of marking vehicles with logos and lettering for large businesses.

Late 1990s – New technologies allowed for printing on vinyl with wide-format electrostatic printers. However, only large companies could also afford them and only limited design, color and image quality are possible. Only a few companies experimented with vehicle wraps, but with little success.

21st century – Start-ups have begun to purchase the necessary equipment to print on large format vinyl and have made more striking designs. The vinyl wrap was invented using piezoelectric inkjet printers, large format graphic design software, and computers.

2010s – For the past ten years, technology has been improving. Vinyl wraps are quickly taking over custom paint jobs and die-cut lettering.

At present – The practice of designing, printing and installing vinyl graphics has become a streamlined process. It involves training, experience and certifications. Thriving in the United States, the industry continues to innovate with better products, strategic printing and installation, and more stylish designs.

Vehicle graphics was utilized back in the late 19th century. In the 1880s, an automobile was used to advertise some of the biggest brands. At the present, it is not uncommon to see buses, taxis, boats and even trains to use a graphic advertisement. The technology used to create car graphics has become more advanced than ever before.

The history of vehicle wraps have come a long way. Originally available to only large businesses, the material now caters even to small enterprises. Leveling the playing field between small and large players in any industry is only one of the great advantages of using vinyl ready designs. Some vehicles are dedicated marketing mediums, generating lots of views and attention. Others use graphics simply to stand out from the rest.