Tag: Wrap Design

The Timeline of Vehicle Wraps

Since the automobile was invented, businesses and enthusiasts have been putting their mark on their vehicles. In the 1900s, the first automobile used paint to advertise a brand. Other more embellished designs, such as images and faces, followed. Originally, painting was the only choice. But, more durable, flexible and eye-catching designs hit the scene later on.

For over 50 years, paint has reigned supreme when it comes to revamping and promoting vehicles. But by the late 1950s, a new material has come to light and has changed the world of car graphics forever – vinyl chloride. Invented in 1926, it is a multipurpose material found in many day-to-day products. This plastic-like material can be thick or thin, firm or flexible, and can form any color possible.

Where did vinyl chloride come from?

1926 – It was accidentally discovered by Goodrich Corporation, formerly known as BF Goodrich Company. Since then, it has created various products, factories and jobs in the United States. As for the mobile industry, vinyl has facilitated so much growth.

1980s – At first, only large companies such as the US Air Force could afford vinyl graphics. But by the 1980s, production costs and die-cutting technology made the material affordable enough for small businesses to letter their vehicles without paint.

Early 1990s – Colorful die-cut vinyl became the primary method of marking vehicles with logos and lettering for large businesses.

Late 1990s – New technologies allowed for printing on vinyl with wide-format electrostatic printers. However, only large companies could also afford them and only limited design, color and image quality are possible. Only a few companies experimented with vehicle wraps, but with little success.

21st century – Start-ups have begun to purchase the necessary equipment to print on large format vinyl and have made more striking designs. The vinyl wrap was invented using piezoelectric inkjet printers, large format graphic design software, and computers.

2010s – For the past ten years, technology has been improving. Vinyl wraps are quickly taking over custom paint jobs and die-cut lettering.

At present – The practice of designing, printing and installing vinyl graphics has become a streamlined process. It involves training, experience and certifications. Thriving in the United States, the industry continues to innovate with better products, strategic printing and installation, and more stylish designs.

Vehicle graphics was utilized back in the late 19th century. In the 1880s, an automobile was used to advertise some of the biggest brands. At the present, it is not uncommon to see buses, taxis, boats and even trains to use a graphic advertisement. The technology used to create car graphics has become more advanced than ever before.

The history of vehicle wraps have come a long way. Originally available to only large businesses, the material now caters even to small enterprises. Leveling the playing field between small and large players in any industry is only one of the great advantages of using vinyl ready designs. Some vehicles are dedicated marketing mediums, generating lots of views and attention. Others use graphics simply to stand out from the rest.



Useful Tips on Choosing the Best Car Wrap Design Templates

Both small and large businesses use car wraps to advertise their brand. They find it low-cost and effective to reach their target audience. Vehicle wraps are long-term marketing tools that require you to consider many aesthetic and technical aspects. Only strategically planned car wrap design templates can take your brand message effectively to your audience.

Using large vinyl sheets for your car wrap designs reduces cost of changing the advertisement. They do not scratch or chip your paint. Vinyl ready designs make your car a moving billboard. Thousands of people will be able to see your advertisement every day as your vehicle moves around the city. This marketing tactic levels the playing field among small and large businesses.

If you are a business owner and want to use car wrap design templates, make sure that your choice is perfect. To help you with that, here are some useful tips you need to consider:

  1. Determine your vehicle’s measurements. Before going to the drawing board, observe your vehicle and take its measurements. Measure the roof, sides, hood, rear and bumpers. Take direct photos of your vehicles’ sides and not from an angle. Make sure the body breaks, door handles, rivets and other extreme curves of your vehicle are clear. This will make it easier for you to see how your ad will fit on the car and how its overall appearance will look to your target audience.
  2. Make sure your car wrap design addresses your brand and market. When choosing vehicle graphic templates, make sure that it matches your brand message. Every image, color, and typeface should be sending the right brand signals to your audience. Your chosen design should build your brand identity. So, make sure that it conveys the right message.
  3. Check out your rival’s vehicle wrap design. Any car wrap design that does not stand out from others will not yield good results. A good designer knows the value of a unique design, but comparing your wrap with your competitor can help you create something different – something that will surely catch your customers’ attention. Your chosen design idea should be outstanding and exciting.
  4. Consider bold colors. Color is one of the most important design elements. Professional graphic designers know the value of colors in evoking the intended emotions. Choose the colors related to your brand and make sure you use them to impact your viewers. Using bright colors can be a good idea as they can easily be seen from a long distance.
  5. Favor bold lettering. Your design should be clearly seen from a very long distance. Big wraps assures quick attention travelling in cars. But if your lettering is small, your target audience will surely miss your message. Use a legible typeface for impact on viewers.
  6. Choose amazing illustration and graphics. Aside from your message, the illustration and graphics also helps build your brand identity. Use them to highlight the main features of your products and services easily.

When picking the right car wrap design templates, make sure they convey your brand message effectively. Consider colors, typeface and graphics to help get your message across your target audience. Your vehicle wraps should be seen from a long distance. And more importantly, they should stand out from the rest of the cars on the road.